Additional Coverage:
- New Harris ad aims to win over Black men in Pennsylvania (newsbreak.com)
Vice President Kamala Harris is targeting moderate and independent voters in Pennsylvania, particularly Black men, with a new ad campaign.
The ad features Duke, a resident of Southwest Philadelphia, who praises Harris’ strength and empathy. He compares her to his aunt, saying she is “relatable” and “means what she says.”
The ad will air during local broadcasts of Philadelphia 76ers games and on networks popular with Black viewers. It is part of a $370 million national ad campaign that runs until Election Day.
Harris is trailing former President Donald Trump among men in some recent polls, and she is trying to shore up support among Black voters in Pennsylvania. Failure to do so could cost her the state.
The ad first surfaced on streaming media during the Eagles-Giants game on Hulu, demonstrating how digital advertising can be targeted to specific audiences.
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- New Harris ad aims to win over Black men in Pennsylvania (newsbreak.com)