Raleigh, N.C. – No matter their age, consumers have a preference for in-store shopping, but in-person and online shoppers agree that convenience is a must. A survey by insights consultancy Brooks Bell found that consumers of all ages had made the majority of the recent shopping trips in person rather than via their computer or a mobile device. The tendency was highest among those older than 65 (77%), but even the youngest group of 18- to 24-year-olds conducted 60% of their buying in person.