Vietnamese coffee shop brews up dreams, grows to brick & mortar location

A cafe with a unique spin on coffee is getting ready to take its next big leap of faith.

  • Ro Ca Phe, a Vietnamese coffee shop in a camper, is preparing to open a permanent location in Appleton
  • Owner Hieu Ngo, originally from Vietnam, started with a small trailer, inspired by his upbringing as a street food vendor
  • After strong community support, Ngo plans to bring a retro-themed brick-and-mortar cafe to life by December or January

(The following is a transcription of the full broadcast story)

This tiny camper, barely the size of a closet, is home to Ro Ca Phe, a Vietnamese coffee shop.

“I start [with] something small. You know, I- hopefully people like it. That’s all I got. All of my ability all I could afford for the trailer,” says Hieu Ngo, the owner of Ro Ca Phe.

Hieu started the business with help from his wife, Cac, and his brother, Thuan. But for him, the dream started long ago. “Back to the days in Vietnam, I helped my mom in the street, you know, we were street food vendors.”

Story continues

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