McDonald’s Sales Fall Again as Consumers Cut Spending

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McDonald’s Sales Decline for Second Quarter

McDonald’s has experienced a second consecutive quarter of declining global sales, falling by 1.5%. The fast-food giant faced challenges in international markets, particularly in France, the UK, China, and the Middle East.

Rising Costs Impact Consumer Spending

Fast-food chains like McDonald’s have been grappling with food inflation, which has impacted consumer spending. The rising cost of ingredients and labor has led to menu price increases, making it more expensive for customers to eat out.

US Sales Hold Steady

While international sales declined, comparable sales in the US remained relatively flat, with a slight increase of 0.3%. However, net income decreased by 3% due to higher expenses.

Recent E. coli Outbreak Impact Uncertain

The latest financial results do not reflect the impact of the recent E. coli outbreak linked to McDonald’s Quarter Pounder burgers. The Food and Drug Administration is still investigating the outbreak and has not yet determined the exact cause.


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