RIB MOUNTAIN, Wis. (WSAW) – Goodwill of Northcentral Wisconsin has low-budget and last-minute Halloween costume options for adults and children. Data from the National Retail Federation shows discount stores remain the most popular Halloween destination for shoppers. Especially after total Halloween spending this year is expected to reach $11.6 billion, second only to last year’s record of $12.2 billion and on an individual level, consumers are budgeting $104 on average for items like candy, decorations, and costumes.