First Watch celebrates World Kindness Day with free cinnamon rolls

PORTSMOUTH, Va. (WAVY) — First Watch is celebrating World Kindness Day with a sweet treat!

On Wednesday, Nov. 13, the restaurant chain is giving away more than 15,000 free Stay Golden Cinnamon Rolls for customers to “pay forward” as a random act of kindness in their communities.

The first 50 dine-in guests at each participating location will receive the cinnamon roll packaged to-go when they use the word “kindness.”

“World Kindness Day is a reminder of the impact even the smallest gestures can have,” said
Matt Eisenacher, Chief Brand Officer. “From holding the door open … to welcoming tables with
a warm pot of coffee, our employees take pride in making our customers smile. Our core value
is to ‘Be Kind,’ and we hope this day will inspire thousands of acts of kindness nationwide.”

Appearing on First Watch’s seasonal Holiday menu for a limited time, the cinnamon roll is freshly baked, glazed with lemon cream cheese icing and topped with gold sprinkles.

For more information, including participating restaurants, visit here .

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