SHREVEPORT, La. ( KTAL/KMSS )— Meta is developing new features for Instagram and Facebook that will make app users less vulnerable to account hacks and other scams.
The social media giant is testing facial recognition technology to protect accounts from celeb-bait ads and will allow users to recover accounts lost to hackers and extortionists faster. The technology is being rolled out and will be available to users in Louisiana in the coming weeks.
Diana Doukas is the manager of the U.S. Police Programs and Economic Opportunity at Meta, and she said the new security measures are meant to provide greater security to users.
“We want users to have access to their accounts because we understand there are photos and memories that live on the platform and ultimately want to do what we can to preserve them,” Doukas said.
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The new technology is meant to protect users from scammers who employ a scam known as celeb-baiting. It will also serve as a verification for users who are locked out of their accounts or become victims of account hacking.