For Jennifer Stein, director of economic development for the City of Avondale, storytelling has been part of her DNA from a young age. Her knack for building relationships and promoting events prompted her to pursue an education in public relations, which led her to working at Good Morning Arizona for more than five years producing live shots and in-studio segments. From there, an opportunity to work for the City of Glendale in its communications department presented itself, which she pursued.