“We’re always on the lookout of how to draw more business activity into Chinatown,” Jan Minami with the Chinatown Fresno Foundation says.
Local entrepreneurs are breathing new life into Fresno’s Chinatown.
“There’s a lot of things to be found here and if you’re willing to look past that look and dig deeper into what’s actually in the stores and the restaurants you’re going to find some gems that have been here for years and years,” Judging By The Cover co-owner Ashley Mireles Guerrero says.
Guerrero launched her store online , the indie bookstore highlights historically marginalized authors and rare books.
“We bring in books in Spanish in Hindi in Tagalog in Hmong and books not commonly found in stores like Barnes and Noble and hard to find on Amazon,” Guerrero says.
But with a following growing by the minute, opening a brick and mortar is giving readers the chance to browse the bookshelves.
Located on F Street between Mariposa and Tulare, The Pop-Up Place is giving up and coming businesses a boost. Thanks to a grant, The Chinatown Fresno Foundation is paying their rent and utilities for the first six months.