Alaska Airlines is bringing West Coast flair to the skies with a suite of new premium products aimed at making every flight feel like a special journey. Starting Nov. 20, the airline introduces several fresh offerings, including the Lagunitas Hoppy Refresher, a non-alcoholic sparkling beverage that will be complimentary in First Class and Premium Class. This hoppy water, crafted by the famed Petaluma-based brewery, adds a crisp, citrusy twist to the flying experience.
In addition to the Hoppy Refresher, Alaska unveils the Straightaway Nitro Espresso Martini, made with Stumptown Coffee Roasters espresso for a smooth in-flight indulgence. First Class guests will also be wrapped in a luxurious Filson-designed blanket, blending comfort and style for those long-haul flights. Alaska’s premium self-care experience extends to its lounges and onboard restrooms, where guests can enjoy Salt & Stone’s refreshing soap and lotion.
With the new beverage lineup and premium offerings rolling out this fall and winter, Alaska is making every flight an opportunity to indulge and unwind. Whether you’re sipping a Hoppy Refresher or enjoying fresh, locally sourced meals, the airline continues to elevate the journey for all passengers.