ROCHESTER, N.Y. – The 7th annual News10NBC Toys for Tots Holiday Drive kicks off on Wednesday, aiming to ensure that every child has a toy to open during the holiday season. Last year, the drive set a local record, collecting more than 90,000 toys, and organizers have high hopes for this year. News10NBC was live at the Bill Gray’s on Penfield Road as they prepared to kick off the drive.