Destiney and Jada Self turned their last name into a motto, creating a new café in Downtown Taft, where they serve every guest like family.
- Self Brewed is the newest coffee spot in Taft, designed to be a warm, family-friendly place.
- Owners hope Self Brewed’s presence on Center Street will help revitalize downtown Taft, encouraging local shops to thrive.
- Self Brewed’s official opening event is scheduled for Saturday, November 16th, at 11 a.m. on Center Street.
Self Brewed is the latest addition to Taft, aiming to provide a welcoming space for the community to gather, unwind, and, of course, enjoy a great cup of coffee. I had the chance to sit down with the owners, sisters-in-law Destiney and Jada Self, to discuss their journey, favorite drinks, and how they plan to serve the town with a touch of family warmth.
“We like to say, we serve everyone like family, S E L F…” shared Destiney Self, describing how their last name has become the foundation of their business motto. The wordplay reflects not only their family name but their commitment to treating everyone who visits like family.