Louis Vuitton’s New 57th Street Store Is a Monument to the Brand’s Legacy

On Thursday night, amid the smattering of Christmas displays lighting up Fifth Avenue, Louis Vuitton unveiled something that far surpassed the magic of any old holiday window-a whole store. While its landmark Fifth Avenue flagship undergoes a multi-year renovation (and is currently encased in stories-high Louis Vuitton trunks instead of scaffolding), the Maison has opened up a temporary spot just around the corner on 57th Street. But this is not some ephemeral pop-up shop built to dispense Neverfull bags and Nicolas Ghesquière’s latest ready-to-wear offerings until the flagship is back up and running. This is a temple, created in the eye of the almighty shopping gods.

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