The Unreal Adventure is the new name for the old trip that used to be called Ultimate Adventure. For decades, Ultimate Adventure has been a killer event that some incredibly lucky off-roaders got to attend along with magazine staff, industry experts, and some of their lucky friends. Then the magazine’s went out of business and announced that Ultimate Adventure would be no more in 2024. But because the name of the event was owned by the magazine, nobody else could take over the event either. So what are a group of people who’ve always done UA to do? They found another word that starts with a U and got their UA on, that’s what.