When you hear the name “The Black Santa Project” what comes to mind? To me, it’s the image of a version of jolly ol’ Saint Nick that’s more approachable and relatable for children of color. Frankly, I can’t imagine how the name “Black Santa” can conjure up any negative ideas whatsoever. Santa is a benevolent figure, a man who comes and gives gifts to children out of the kindness of his own heart. And, in fact, that’s why the image of a Black Santa Claus is used for The Black Santa Project: because that’s what they do.