VIRGINIA CITY, Nev. (KOLO) – Gold prices are at all time historic highs. As of Nov. 7, 2024 an ounce was selling for more than $2,700. For perspective, the price for an ounce of gold in 1970 stayed below $40. The price jumped in 1990 to over $400 and by 2010 the price was over $1,400, according to Kenny G & Company Fine Jewelers General Manager in Reno, Shaun Duran.