On December 19, 2024, Jacksonville made history by debuting a groundbreaking holographic communication platform at Jacksonville International Airport. The lifelike, 3D hologram, featuring a welcoming message from Mayor Donna Deegan, greets travelers as they deplane, marking one of the first instances of such technology being used in a major U.S. city.
The innovative system, powered by AI, offers the message not only in English but also in numerous other languages, including Spanish. The 7-foot-tall Proto device, designed by U.S. startup Proto, projects a highly realistic video that appears to show the mayor herself, with the hologram providing interactive capabilities and live feed transmission.
“It’s incredibly exciting to debut this message at JAX, and just in time for the holidays,” said Mayor Deegan. “This continues the City of Jacksonville’s commitment to investing in cutting-edge technology that improves communication and enhances the lives of our citizens.”
Positioned just outside airport security in a central courtyard, the hologram captures the attention of passengers before they head toward baggage claim.