For much of the early twentieth century, downtowns across Indiana boasted their own iconic department stores. Anderson had the Fair Store, Indianapolis had L.S. Ayres, Muncie shopped at Ball Stores, South Bend turned to Robertson’s, and Terre Haute claimed Root. All those establishments eagerly embraced the Christmas season, but Fort Wayne’s Wolf & Dessauer stood apart by turning holiday decorating into an art form. In doing so, it created a beloved landmark and a tradition that has long outlived the store itself.