Nordstrom and Maison Margiela are the latest fashion brands caught in the Luigi Mangione headlines. The man suspected of killing UnitedHealthcare chief executive officer Brian Thompson prompted an unexpected surge in interest for both brands after appearing in a Manhattan courtroom on Monday.
Mangione, who faces 11 counts in New York, including first-degree murder in furtherance of terrorism, attended his court hearing wearing a white-collared shirt, a burgundy sweater and orange sneakers. Shortly after, a debate about the origins of Mangione’s sweater flooded social media.
At first, videos on TikTok identified Mangione’s crewneck top as Maison Margiela ’s burgundy washed lambswool sweater, which was available for sale at $1,000 on ssense.com — the piece is now sold out.
Search interest for the brand and “Maison Margiela burgundy sweater” received a boost online following Mangione’s court appearance, according to Google Trends. The luxury brand was also trending on X (formerly known as Twitter) and Threads.