In 2024, viral videos on social media inform so much about what we learn about our communities and beyond. They can also, in many cases, inform how news outlets choose to cover stories.
Using an audience-based approach, WTKR News 3 assesses user viewership data to understand what people are watching, and hope to learn why.
This year, we saw several videos explode on social media into the tens of millions of views. Here’s our top 5 videos of 2024.
5. Photographer escorted off school campus for comments made to student: 8 million views
Photographer escorted off school campus for comments to student
After a school photographer with Lifetouch made inappropriate comments to a student at Chittum Elementary in Chesapeake, calling herself a demon and suggesting she would eat the young boy’s soul, his mom posted the story to Facebook. The post was widely shared before mom Rachel Fjeld made it private.
Eventually, Fjeld agreed to speak with News 3’s Erika Craven about what happened to her son.