Coach Outlet has found itself in hot water with shoppers over intrusive and bothersome telemarketing texts.
The brand’s owner, Tapestry Inc. , was slapped with a class-action lawsuit on Dec. 27 alleging that texts Coach Outlet sent to consumers before 8 a.m. and after 9 p.m. violated the Telephone Consumer Protection Act (TCPA).
Filed by plaintiff Kededra Watler in a California Federal Court, the complaint said that texting outside of normal business hours disturbed her “peace and quiet.” Watler said she never agreed to receive texts from the brand in the early morning or late evening, nor did other consumers authorize the behavior from the brand.
Passed in 1991, the TCPA regulates telemarketing communications in the form of calls or texts, with the goal of protecting shoppers from robocalls, spam texts and other unwelcome and disruptive outreach from companies. The law specifies that parties may not contact consumers during “quiet hours,” defined as morning before 8am or evening after 9pm in their particular time zone.