Coors Light has announced an apparent name change following what now appears to have been a viral marketing stunt earlier this week.
The brand announced Wednesday that it is temporarily changing its name to “Mondays Light” on select 12-packs to “bring chill to one of the worst Mondays of the year,” referring to the upcoming Super Bowl LIX, taking place on Feb. 9, 2025, at Caesars Superdome in New Orleans.
“For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed,” the company said in a statement . “With the season coming to an end, 60 percent of Americans and Canadians admit they’re likely to have a ‘Case of the Mondays’ after the Big Game.”…