DELAFIELD, Wis. — TikTok’s future in the United States is causing concern for small businesses that have come to rely on the platform for marketing and sales.
Among them is Element Boutique. It is a family-owned business in Delafield, Wis., that has leveraged the app to expand its reach and engage with customers in Wisconsin and beyond.
Sophia Rozek is the boutique’s TikTok creator. Rozek said the platform has been a game-changer…