Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Multiple companies, from Walmart to Meta and McDonald’s to John Deere, have announced they are scaling back their diversity, equity, and inclusion efforts in recent months. But Target’s recent news that it, too, is rolling back such efforts is attracting more attention than most, much of it critical of the retailer’s apparent retreat. If there’s a backlash to the DEI backlash, its main target may be Target…