15 Brands Boomers Love Most

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Baby Boomers have their favorite brands, many of which have been household names for decades. A recent study highlighted some of the most popular brands among this generation.

What defines a Baby Boomer? Generally, it’s anyone born between 1946 and 1964, putting them between 59 and 77 years old today. Many of their preferred brands have been around for most of their lives.

Pillsbury, with its iconic Doughboy, has been a kitchen staple since 1869. From pastries to pizza crusts, Pillsbury products have a long history with American families.

Kleenex tissues emerged in the 1920s, born out of wartime necessity using crepe paper. The brand quickly became synonymous with disposable tissues.

Quaker Oats, known for its “Quaker Garb” trademark, began in 1877 as a breakfast cereal company emphasizing honesty.

Hanes, founded in 1901, started with men’s underwear and expanded into comfortable apparel for everyday wear.

Dawn dish soap, recognizable for its wildlife rescue commercials, originated in the 1950s as a bar soap. The liquid version followed in the 1970s, becoming a household staple for its grease-cutting power.

Band-Aid adhesive bandages, a must-have for families with children, were invented in 1920 by Earle Dickson, combining gauze and adhesive tape.

McCormick, known for its spices and seasonings, started in 1889 selling juices and extracts. Spices were added to the lineup in 1896.

Ace Hardware, with over 5,000 stores worldwide, began in 1924 as a way for smaller hardware stores to purchase merchandise in bulk.

M&M’s candies, a favorite chocolate treat, originated in New Jersey in the 1940s. The distinctive “M” on each candy piece makes them instantly recognizable.

Duracell batteries, known for their bunny mascot, got their start in the 1920s. They even hold the distinction of being the first battery on the moon.

Hershey’s chocolate, another beloved brand, began as the Lancaster Caramel Company around 1894. Milton Hershey later formed the Hershey Chocolate Company, introducing the first milk chocolate bars in 1900.

WD-40, the ubiquitous multi-use product, was perfected in 1953 after 40 attempts (hence the name). It hit store shelves in 1958.

Planters Peanuts, founded in 1906, gained popularity with its transparent packaging that showcased product freshness.

Land O’ Lakes butter, a household name since the 1920s, gained its name through a contest with a $500 gold prize.

UPS, now a leading package delivery service, began humbly in 1907 with a $100 loan and a basement operation.

These are just a few of the brands that resonate with Baby Boomers. Their long history and familiar products have made them favorites for a generation.


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