IHOP is doubling down on affordability with its new Everyday Value Menu, now being tested in select cities, including Fresno-Visalia, CA; Jacksonville, FL; Baltimore, MD; and Oklahoma City, OK. The initiative aims to attract budget-conscious diners who have cut back due to rising menu prices.
Building on its House Faves Menu launch in October 2024, IHOP is extending its $6 meal offerings to seven days a week. Guests can choose from breakfast combos like pancakes, omelets, French toast, or scrambled eggs with hash browns.…