It’s been nearly two years since Wegmans pulled its branded pop, WPOP, off its shelves. To be honest, it was a bit surprising to see. Wegmans has increasingly replaced or supplemented brand-name products with its own versions in every aisle. From ice cream to canned goods, bread to energy drinks, Wegmans has its own version of many things.
It’s great because it’s usually cheaper than the band name and, arguably, just as good. For example, I have never tasted a difference between Wemgnas dried pasta and a brand like Bertoli. Yet, Wegman’s brand is notably cheaper. I’ll buy Wegmans’ brand dried pasta almost every time.
Of course, there are instances where it’s not as good as the brand name. For example, Wegmans rolled out its own version of Spicy Hot Tomato Oil. The product, from Syracuse-based restaurant Pastabillities, is a favorite for dipping bread or even using on pasta. Wegmans made their own version while pulling the original off their shelves, and it simply is not as good. Sorry, Wegmans. Offer both…