A small California city just showed the country how to make reusable cups part of everyday life.
The Petaluma Reusable Cup Project, the first citywide program in the U.S. to offer reusable to-go cups at no cost to customers, has proven that switching from throwaway cups can work at scale. The initiative brought together major companies like Starbucks, The Coca-Cola Company, and PepsiCo with local businesses to replace single-use cups with purple reusable alternatives.
A statement revealed more than 220,000 cups were returned throughout the three-month program, with enough successful returns to create actual environmental benefits compared to single-use options .
|
Which of these factors would most effectively motivate you to buy a refillable product? … |