A family entertainment center in Hutto, formerly being built as EVO Entertainment, will now be executed as Hooky, Es Vedra Cinema’s new brand. Hooky will offer a range of entertainment options at the 54,400 square foot center, including:
- A game room and bowling alley
- A grab-and-go concession station
- A scratch kitchen
- Eight movie auditoriums, including one IMAX and two Dolby Atmos auditoriums
- Event/party rooms
Community Impact reports the movie and bowling venue is still on track to open in May. Es Vedra Cinemas created Hooky with branding agency Helms Workshop.
Austin-based Es Vedra Cinemas separated from business partner Elevate Entertainment Group (EEG), the parent company of EVO Entertainment, in February. EEG retained the EVO brand when the two businesses split properties.
Es Vedra Cinema also owns Violet Crown Cinemas and ShowBiz Cinemas…