First they came for the digital coupons. Now they’re taking aim at digital price tags.
Lawmakers in at least three states have proposed legislation that would restrict or outright ban the use of electronic shelf labels that some critics fear could be used to unfairly manipulate pricing for everyday necessities.
Democratic state representative Cesar Aguilar of Arizona has introduced a bill that aims to protect consumers in several ways. It would limit price gouging by restricting how high retailers can raise prices during an emergency. It would require retailers to clearly spell out their return policies. And, it declares that “a business in this state may not use digital shelf labels.”…