Hooters’ Major Rebrand Comes After Record Closures in Texas—Can It Save the Chain?

Hooters Revamps Image After Record Texas Closures, Hoping to Prevent More

Hooters is undergoing a major rebrand, scrapping its “bikini nights” and shifting to a more family-friendly atmosphere as the chain struggles to stay afloat. The move comes after a particularly tough year in Texas, where more Hooters locations closed in 2024 than in any other state.

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