AUGUSTA, Ga. — When Masters week arrives in Augusta, locals can either welcome the golf world that descends upon the city—or leave town and cash in.
The short-term rental market spikes heavily around the first major of the year. The long-running joke in town is that a family can rent their home during Masters week and pay for that year’s mortgage.
Heading into the week, more than 16,400 nights at companies like Airbnb and Vrbo had been booked for April 7 to 13, according to data provided to Front Office Sports by rental analytics company AirDNA…