The Brief
- A Harley-Davidson board member has resigned after recently expressing “grave concerns” about the current state of the company to the board.
- “Severe underperformance” and “cultural depletion” are cited in a scathing letter to Harley-Davidson.
- Additionally, earlier this week, Harley-Davidson confirmed it began its search for a new CEO last year.
MILWAUKEE – Harley-Davidson is ingrained in Milwaukee’s history, identity and economy. Now there’s a leadership shakeup and questions about the 122-year-old company’s future.
CEO to retire
What we know:
In 2020, with new CEO Jochen Zeitz at the helm, Harley-Davidson unveiled its five-year strategic plan called “The Hardwire.” The goal was to increase profits and broaden the customer base.
And now in its final year, the overall direction of the company is under fire.
Earlier this week, Harley-Davidson confirmed it began its search for a new CEO last year. The search process was initiated in Q4 2024 after CEO Jochen Zeitz expressed his interest in retiring.…