DALLAS (KDAF) — Last year, Lay’s asked the country: what’s your $1 million potato chip flavor idea? After more than 700,000 submissions from fans across the country, the three finalists in the latest iteration of the iconic Do Us A Flavor contest have been selected. Now, it’s up to the fans to choose which delicious flavor will be crowned the winner.
And now, without first ado, the 2025 Lay’s Do Us A Flavor finalists are:
- Lay’s Bacon Grilled Cheese Flavored with Other Natural Flavors Potato Chips : Submitted by Paula George from Sapulpa, Okla., this finalist is a savory, nostalgic ode combining two of everyone’s favorites – bacon & grilled cheese! George drew inspiration from her late father’s bacon grilled cheese recipe and hopes the flavor will bring fans the memory of a delicious home-cooked meal, enjoyed on the cheesy crunch of a Lay’s potato chip.
- Lay’s Valentina & Lime Flavored Potato Chips : This zesty, fiery finalist was submitted by Araceli Huerta from San Jose, Calif., and it packs a vibrant punch! The flavor calls back to Huerta’s favorite childhood snack made by her mom, a bag of Lay’s Classic potato chips tossed with Valentina hot sauce and fresh lime. Now, fans can experience the flavor for themselves!
- Lay’s Wavy Korean-Style Fried Chicken Flavored Potato Chips : Neelia Lynn from Chesterfield, Va. is the mastermind behind this savory global flavor, drawing inspiration from her family’s time in South Korea. A little bit spicy, a little bit sweet, Wavy Korean-Style Fried Chicken is here to add some street-food flair to the snack aisle.
Which flavor will be next Do Us A Flavor champion? It’s up to the fans to decide! Between April 21, 2025 and June 13, 2025, potato chip lovers across the country are invited to try all three flavors, available in stores nationwide, and vote for their favorite at DoUsAFlavor.com (see official rules)…