Wisconsin-based outdoor apparel brand ‘Hooked’ on success

Husband-wife team operate two storefront locations, online store, distribution center

EAGLE RIVER – A “faith-based, family owned” business – according to its co-owners and husband-wife team, Tom and Sarah Zidek – is helping people across the Northwoods and beyond live their best outdoor lives.

The Zideks said their business, Hooked & Tagged – which has two locations in North Central Wisconsin at 107 E. Wall St. in Eagle River and 515 Oneida St. in Minocqua – was initially founded in 2013 as an online-only store when Tom was attending college.

“I just started it as a hobby,” he said. “It was cool to get one hat order a week, or a day, and progressively I started getting more and more orders.”…

Story continues

TRENDING NOW

LATEST LOCAL NEWS