ORLANDO, Florida – Starbucks announced a new dress code for baristas on April 14, 2025, effective May 12, requiring solid black tops and bottoms in khaki, black, or blue denim to emphasize the green apron and create a consistent coffeehouse experience in North America.
The dress code change is part of CEO Brian Niccol’s strategy to address declining sales and refocus on the company’s community coffeehouse roots.
Starbucks reported a 7% drop in same-store sales for the fourth quarter of 2024, with U.S. transactions down 10% and China sales falling 14%…