Additional Coverage:
- This couple’s ‘Shark Tank’ pitch was so good that Mark Cuban gave them $750,000 in just five minutes (marketrealist.com)
Vegan Cheese Company Charms “Shark Tank” and Lands $750,000 Deal
A vegan cheese company, Rebel Cheese, made a splash on “Shark Tank,” securing a sizable investment in record time. The Texas-based couple behind the brand pitched their artisan vegan cheeses, emphasizing their commitment to traditional cheesemaking techniques adapted for plant-based ingredients. They sought $750,000 for a 5% stake in their company.
The sharks were clearly impressed with the product, particularly the vegan brie. Kevin O’Leary, a self-proclaimed cheese connoisseur, raved about its authentic flavor and texture.
The entrepreneurs revealed impressive sales figures, boasting $2.5 million in 2022 with projections of $3.5 million. Their business model includes e-commerce subscriptions, wholesale programs, and a single-location restaurant, with the latter contributing the lion’s share of their revenue.
With 20 cheese varieties and a production facility capable of producing 8 million wheels annually, Rebel Cheese demonstrated significant potential for growth.
Mark Cuban quickly offered $750,000 for 10% of the company. Lori Greiner, recognizing the synergy with her existing charcuterie board business, also made an offer for 10%, adding the incentive of access to her established customer base. After a brief deliberation—and some pointed advice from Kevin O’Leary—the couple accepted a joint offer from both Cuban and Greiner.
Since appearing on “Shark Tank,” Rebel Cheese has experienced significant growth, with online sales doubling and nationwide demand for their products. The company even offers curated “Shark Tank” boxes featuring products selected by Mark and Lori, further capitalizing on their newfound partnership.