High holiday: 4/20 deals are up, sales down from 2023 to 2024

As April 20 approaches, Arizonans are gearing up to celebrate the unofficial marijuana holiday, marking five years since the state legalized recreational cannabis.

While dispensaries anticipate increased foot traffic, the cannabis industry faces shifting economic dynamics.

“4/20 always brings the best deals. It’s our week, it’s our day,” said Alex Marts, a customer at Earth’s Healing North dispensary in Tucson, 78 W River Road…

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