Arizona dispensaries brace for high traffic as Easter Sunday aligns with 4/20

PHOENIX — Arizona dispensaries are expecting long lines and big business this weekend as Easter Sunday shares the date with April 20, also known as the unofficial marijuana holiday of “4/20.”

At Sunday Goods in Tempe, the marketing practically writes itself.

“Understanding the opportunity with Easter Sunday, us being Sunday Goods, we thought, what a way to just elevate our guest experience,” said Matt Daley, director of growth for Sunday Goods…

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