As many Arizonans prepare to celebrate Easter this Sunday, the cannabis industry is preparing for its own holiday: April 20, or 4/20.
It’s the biggest sales day of the year for marijuana retailers—and one they’ve come to count on. But as the initial buzz around legalized marijuana begins to fade, businesses are adjusting to a more competitive market and evolving customer expectations.
At Sunday Goods, a dispensary in Phoenix, the team has been planning this year’s 4/20 campaign for three years…