Courtney E. Smith is an editor for Eater’s Texas region. She lives in Dallas, where she’s written about James Beard-recognized and Michelin-recognized restaurants and she loves nachos.
For the terminally online (like us), it feels like matcha is having a moment in Dallas. It started in October 2024 when the banana matcha at Hola Cafe went viral, spurring legions of influencers to give it a try. After that, TikTok videos of influencers trying various forms of matcha around DFW started to pop up, and the enthusiasm has continued into the spring. Kelly the Dallas Foodie has curated what is, to date, a 13-part series of matcha reviews for her 98,200 followers.
Dallas’s most influential influencer with 17 million followers, Keith Lee, is also in on the matcha trend. On Sunday, April 27, he shared a video of himself at Junbi Matcha in Richardson — well, in his car outside the matcha shop — trying a matcha soft serve…