Technological innovations like this all-digital store in University City have helped Wawa stay a step ahead in convenience store retail, but customer appreciation also plays a role.
Wawa is a convenience store disrupter when it comes to technology and six key elements, and that’s why it’s winning the retail game, writes Melissa Kress for Convenience Store News.
The Delaware County chain uses these six core elements:
- Cultural Focus
- Customer-Centric Design
- The Promise
- Omnichannel Presence
- Innovation and Technology
- Agility and Adaptability
“Just when you think you think you nailed it in retail, you are dead,” said Kayla Broussard, U.S. chief technology officer at Kendry. “There is always something to improve upon or innovate to reshape the retail landscape.”…