‘They need help’: Sweet Jill’s Bakery owner responds to smash-and-grab

Social media has been abuzz with talk of Sweet Jill’s Bakery this week — not for its popular pastries and sweet treats, but because it’s the latest small business in Long Beach to fall victim to a smash-and-grab crime.

In the early morning hours of Saturday, April 26, six individuals — who appeared to be juveniles — smashed the glass front door, entered the business, destroyed the register and stole several baked goods, according to surveillance footage.

Jill Pharis founded the bakery, located at 5001 E. Second Street, in 1987 and now runs it with her son, Parker, who serves as the vice president. Parker says this is the first break-in in the bakery’s 37-year history…

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