Special to Black Press USA
Signs in hand, on April 19th, a small crowd of about 10 people gathered in front of the Target at 14th and Columbia Road NW, Washington, DC. Voices raised, as part of a three-day economic blackout from April 18 to April 20, the crowd marched while urging Black and Hispanic shoppers to refrain from purchasing from Target, which has been criticized for its stance on diversity, equity, and inclusion (DEI). Ongoing national boycotts launched as a protest against Target’s cessation of diversity, equity, and inclusion (DEI) initiatives, have ignited a powerful economic and cultural conversation and corresponding action from Black communities across the nation. Backed by spiritual and community leaders, including Pastor Jamal Bryant, who initiated a 40-day fast from shopping at Target, the movement has drawn national attention. The goal is to harness the power of Black dollars to demand respect, representation, and equity.
Boycotts Heighten Economic Stress for Many African Americans
While many celebrate the boycott as a bold stand for economic justice, its ripple effects have been complicated, especially for many within the very community that it is meant to empower. Emmy award-winning host, actress, and multi-NAACP Image Award winner Tabitha Brown, who has partnered with Target on several successful product lines, expressed concern in a January 2025 livestream over the long-term effects of the Target boycott on Black-owned businesses. “As disheartening as it is for me, I am not the only one affected by this. It is for so many of us who worked so very hard to finally be seen. Contrary to what the world might tell you, it has been very hard for Black-owned businesses to hit shelves,” said Brown…