For decades, the Academy of Country Music Awards roamed from coast to coast — glittering under the lights of Las Vegas, steeped in tradition in Nashville. But recently, the show has planted new roots in Frisco. Now hosting for the third consecutive year, Frisco isn’t just a stop on the country music calendar — it’s becoming part of its soul.
Few people know that better than Reba McEntire.
Reba At The Star
The country icon will host the ACM Awards for a record-breaking 19th time at the Ford Center at The Star on May 8, 2025. And while her on-stage presence is a given, McEntire’s fondness for Frisco off-stage is just as noteworthy.
“I like The Star, I mean the hotel is very convenient, everybody’s here together and when we hang out we have fun,” McEntire said during a press conference at the Omni Frisco Hotel. “The Star is just absolutely gorgeous.”
A Connection With North Texas
It’s not just the convenience or the aesthetics, though Frisco offers both in spades. For McEntire, returning to North Texas is also about reconnecting with a fan base that’s supported her since the start…