Canceling Subscriptions Just Got Harder

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Telecom companies are pushing back against new data privacy rules from the Federal Trade Commission (FTC), setting up a potential legal showdown. The rules, designed to give consumers greater control over their personal data, have been met with resistance from industry groups like the National Cable and Telecommunications Association (NCTA), which has filed a lawsuit challenging the FTC’s authority.

Originally slated to take effect sooner, the FTC has delayed enforcement until July 14th, citing the “complexities” involved in implementing the changes. The commission admitted the original timeframe didn’t adequately account for these challenges.

While the delay might seem like a setback for consumer advocates, the FTC maintains it will begin full enforcement of the rules come July. However, the commission also signaled a willingness to amend the rules if enforcement reveals any unforeseen problems. This suggests the fight over data privacy is far from over, and the final shape of these regulations remains to be seen.


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