Summerfest promotions 2025: How to get in this year’s festival free

With a little more than a month before the start of this year’s festival, Summerfest on Monday announced its traditional slate of promotions that will get you through the gates for free (or, in one case, at a very steep discount).

The vast majority of the opportunities involve donating an item of need — such as food, books and hygiene supplies — between noon and 3 p.m. on the day that you want to attend. You can also get in free of charge July 4 and 5 in exchange for absolutely nothing, as well as June 27 for being connected to one of several local colleges and universities (although unfortunately for this former Badger, the omission of the University of Wisconsin-Madison continues).

In their promotions announcements, organizers included reminders that free admission is also available by:

  • Downloading the Summerfest app
  • Purchasing $25 in participating items from Pick ‘n Save, Metro Market or Mariano’s from May 21 to June 10
  • Donating blood at a Versiti Donor Center in Wisconsin or Illinois from June 9-15

You can find the full list of daily promotions below and more information about all of the ways to get in free on the Summerfest website.

Summerfest promotions for 2025

Thursday, June 19 | Noon-3 p.m.

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