In a coastal town better known for fresh seafood and California cuisine, Etty’s Jewish Deli & Bakery has carved out a heartfelt—and flavorful—space rooted in Jewish tradition. Nestled on lower Chapala Street within the Jewish Federation of Greater Santa Barbara, Etty’s isn’t just a deli; it’s a cultural gathering place. With its curated specials, soulful holiday menus, and an intergenerational staff that blends hospitality with heritage, Etty’s has quickly become a beloved cornerstone of Santa Barbara’s food scene.
“If We Feed Them, They Will Come”
For the team behind Etty’s, food is more than sustenance—it’s a language of love, memory, and resilience. “Food is at the very heart of Jewish life—through joy and in times of sorrow,” they explain. Inspired by the idea that a warm bowl of matzo ball soup or a perfectly layered pastrami on rye could forge community ties, the deli opened with the quiet hope of attracting a few locals seeking comfort food……