San Jose relaxes drinking rules in entertainment zones

San Jose economic officials want to allow the sale and consumption of alcoholic drinks outside downtown’s most popular plazas and public streets during next year’s major sports events.

With the economic impact from the 2026 FIFA World Cup and Super Bowl 60 in nearby Santa Clara, the San Jose City Council voted unanimously Tuesday to approve “entertainment zone” designations at six locations within downtown business districts. Sports fans will be able to buy and consume “to-go” alcoholic beverages during World Cup watch parties at San Pedro Street, Post Street, the SoFA district, Little Italy, Fountain Alley and Paseo de San Antonio.

“We’re piloting and focusing on downtown to learn, and then we’ll be able to expand it out to other areas,” Mayor Matt Mahan told San José Spotlight. “But we want to get it right in a few key areas that already are primed for this kind of event.”…

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