In NYC, it’s not unusual to plan a rooftop bash on a Tuesday and a museum launch by Friday. If you’re not sharp, you’re out. The highest-earning planners in NYC are consistently strategic, relentless, and always ten steps ahead.
So what’s the secret sauce these top-tier pros are working with? Let’s pull back the velvet curtain and break it down. See what the top NYC event planners are doing to scale their event businesses to new heights this year.
1. They Don’t Sell Events, They Sell Outcomes
Successful planners know that clients don’t just want an event; they want a result. Whether that means landing ten new clients, generating $100K in press buzz, or blowing a VC’s mind, elite planners sell the outcome, not just the decor and dinner.
It’s about positioning. Talk less about the menu and more about what the event will achieve. That’s how you start playing in the big leagues.
2. They Build a Power Network (and Actually Use It)
It’s easy to name-drop. It’s another thing to have the chef at The Rainbow Room hit you back in five minutes flat. That’s another…